Walter Ross is the 5th child born to parents Dave and Geneva Ross. His parents and four siblings lived in a little country town in southeast Louisiana called Napoleonville. However, when his mother was pregnant with him the family re-located to New Orleans where he was born, reared and educated. Ross is now residing in Houston Texas with his wife
As a kid Ross used to listen to deejays on the radio and always admired their abilities to entertain people as they pontificated eons of nothings. As a teenager, he had a burning desire to become a trash talking deejay with name recognition like Larry McKinley his mentor.
McKinley was a household name in the broadcast arena in the New Orleans Market for many years, and is credited for sparking Walter’s desire to launch his broadcasting business venture. Ross commented that he has always had an enormous amount of admiration and respect for McKinley.
“He took me under his wing and showed me how real radio works particularly on the management side. He introduced me to some of the heavy hitters in the music and radio fields, including Producer Quincy Jones and the legendary Ray Charles,” recalls Walter.
One day Ross was encouraged by his dear friend (Rene Washington) to do something she was doing on internet radio. At the time, Walter knew absolutely nothing about internet radio, but once he looked into it, he liked what he saw. Yet, being an old school jock from as far back as the 1970’s, he found transitioning from an analog world into a digital world most challenging.
Once he had gained experience in the overall inner-workings of the radio broadcasting arena, he thought he would step out on faith and start his own radio station; Heart2HeartRadio. And he is happy to admit it was one of the best decisions he ever made. In fact, the business owner in the industry that Walter looks at modeling his career after is Cathy Hughes the President/CEO of Radio One. “Ms. Hughes has an incredible success story and I have nothing but admiration and respect for her as a businesswoman.”
Now Ross sees himself as one of the most recognized gospel deejays of our time. He is no longer interested in trash talking. On the contrary, he gets “joy unspeakable joy” out of playing the music that pays honor to our Lord and Savior Jesus Christ, especially when he hears a listener testifying about something he said or played on the radio that brightened their day.
“It gives me a warm indescribable feeling to know that I touched somebody’s life with my radio broadcast ministry. It reminds me of the old church song, If I can help somebody as I travel along then my living shall not be in vain,” notes Walter.
In 5 years from now Dove Broadcasting Company which owns Heart 2 Heart Radio, will develop other internet radio stations of various formats and will be a force to be reckoned with in the broadcast arena. Ross is looking for Dove Broadcasting Company to be a diverse entity and employ people of all walks of life.
As he continues his rise with Heart 2 Heart, Ross realizes that he could not have gotten to where he is today without the love and support of his wife of 25 years; Sandra Navarre Ross. They both see radio as a fun industry; an industry that affords you the opportunity for meeting and interviewing some of the most influential people in the world. It allows you to touch the lives of individuals who are misled and in need of guidance. It makes you feel so worthwhile when you hear the testimonies from people who have been helped by something you did or said on the air.
His advice to high schoolers who have not decided on a college major is to consider broadcast journalism; especially if you’re outgoing, vivacious, full of spirit and a people’s person. It can be rewarding in so many ways.
His advice to other aspiring entrepreneurs is simply, “if it’s something you really want to do, go on the internet, and do as much research on it as you can. Also, you can pick the brain of successful people who are doing what you want to do. Look at other entrepreneurs who are successful. Needless to say, if it’s working for them it should work for you. And, stay away from negative people who have a propensity of looking at the glass as being half empty instead of half full, because misery loves company. Lastly, always remember the words of Proverbs 3:5.”
For information on planning a Live Remote Broadcast from your business or church, email your request to firstname.lastname@example.org. Dove Broadcasting Company (Heart2HeartRadio) will bring their radio station to you. Contact no. 888-726-2545.