March 15 marks the beginning of the latter phase of the South by Southwest (SXSW) Festival 2016: the Music and Media Conference. First Lady Michelle Obama will be speaking at the opening SXSW Festival keynote address on Wednesday, March 16.
The First Lady will be discussing the Let Girls Learn initiative, founded to champion the cause for 62 million child-age to adolescent girls to attend and complete school. The keynote can be viewed live streaming at sxsw.com/live on March 16.
The full SXSW festival also hosts a massive technology portion and a high-tier film festival, which began March 11. The inaugural day President Obama arrived and provided the keynote address at the ‘Interactive’ technology division of the festival. This year marks the first time a sitting president and first lady have participated at the festival.
Founded in 1987, SXSW began as a small music festival created to showcase unknown acts to the public and press outlets. Over time it expanded into being the go-to showcase for music artists and business professionals. Music genres span the gamut of musical tastes.
For 30 years the immense Austin-based festival has drawn over 30,000 registered attendees who converge on the city to network, perform, discover, and attend business and music panel discussions. The musical performances will include a broad spectrum of acts from the famous to the up and coming.
The festival is a great place to meet and exchange business cards with industry professionals including artists, producers, and music business executives. It’s also a platform to explore new music from unsigned acts and artists on the rise prior to major discover by big audiences and record labels. Famous acts who have appeared in previous years have included Prince, Bruce Springsteen, LL Cool J, Janelle Monae, Depeche Mode, Kanye West, Jay Z, and Lady Gaga.
For more information, the festival website provides a complete schedule and music artist line up at sxsw.com.