By: Sharon C. Jenkins
Have you ever considered using the new popular app, Periscope as a sales tool? Because of its age, you may be thinking, “What is Periscope anyway?” Well, it is a new social media platform available since March 2015. It is an app for smartphones that works alongside Twitter, allowing users to live stream videos, interact with their network and other users from around the world. Periscope uses a different approach than Instagram or Vine; it allows you to create your video in real time.
Here’s some impressive statistics about the new social media kid on the block.
- 350,000 hours of video content is streamed daily on Periscope. That’s more than 40 years of video each day.
- There are nearly 2 million daily active users.
- Periscope is available in 25 languages.
- These numbers are growing daily.
What things might you have done if you knew that Instagram would be as big as it is? With Periscope, you have that opportunity. It’s new, and you will get a chance to be on the ground floor of an exciting video revolution that can assist with you getting to closing in record time.
So why use Periscope if you are a Real Estate professional?
Most people have an Android or an iPhone at their fingertips. According to the U.S. Census Bureau, over 437,000 newly constructed homes were sold in 2014. It is safe to say that 99.9% of those people owned some version of a smartphone.
Downloading the Periscope app is as 1, 2, 3 and if you get lost, go to YouTube and view a video on how to do it. First you have to join the ranks of scopers (someone who uses Periscope) from all over the world.
When something is new, people flock to it out of mere curiosity. In your next newsletter encourage your readership to follow you. Put your Periscope handle on your business cards and watch the number of your followers increase exponentially. More followers, more prospects.
Let’s face it, as of June 2014 there were over one million real estate agents in the United States. Promoting your business on a new app that is designed to be informative and educational with a side of social is a great place to differentiate your brand and boost your visibility in the market. People like to connect with the people they are doing business with and get to know them before they sign on the dotted line. You are an expert in real estate, let the world know it by hosting a weekly 30-minute Periscope on tips from your trade.
In order to be effective as a salesperson, you had to put your inhibitions behind you. Talking to and promoting yourself to prospects is what you do anyway. Why not expand your reach by becoming a Periscope Super Star? Imagine the power in not only featuring your expertise on Periscope but taking potential clients on live tours of a house you are selling with a brief commentary from the owners? This can happen in live streaming on Periscope and Twitter. Harness the power of Periscope and scope your way to closing the deal!
The Author: Sharon C. Jenkins is a serial authorpreneur. She is the Inspirational Principal at The Master Communicator’s Writing Services and a senior publishing consultant for the award-winning Ellechor Publishing House. Sharon has helped hundreds of authors get their R.E.A.L. (Relevant, Entrepreneurial, Action-Oriented, and Literary-Focused) message to the masses through workshops, webinars, her radio show and coaching. Her main mission in life is to help authors and small business owners increase their “brandwidth” and to master the business side of writing. For more information about her Periscope for Business Series click HERE and follow her on Periscope at Sharon_jenkins or scopeyourbook.
 DMR. (2015, August 12). Retrieved January 13, 2016, from http://expandedramblings.com/index.php/business-directory/
 Ferguson, M. (2015, February 20). Are There too Many Realtors to Start a Career in Real Estate? – Invest Four More. Retrieved January 13, 2016, from http://investfourmore.com/2015/02/many-realtors-start-career-real-estate/