A ‘Women In Business’ spotlight on “The Ladypreneur”

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(Last Updated On: February 27, 2015)

Quisa Foster, Managing Partner of F2 Communications (left)

EM Atlanta Columnist Felicia is shining the light on a uniquely creative business owner who created the branded term “The Ladypreneur “, Quisa Foster of F² Communications.

What better month than January to take a moment to reflect on your goals for the year, but more importantly for your life! Here to help us with that is a woman who will share her business, her vision and the ability to help Ladypreneurs cast their vision. Let’s meet Quisa and F² Communications Group.

F² Communications Group is a savvy, strategic and integrated public relations agency that understands the importance of communications and how it impacts their client’s brand, image, reputation, credibility and growth. The boutique agency is led by Quisa Foster, a solopreneur and public relations strategist with more than 20 years of experience in the public relations/communications industry. The agency’s core competencies are media relations, social media management, crisis communications, brand development and government relations. The agency provides clients with creativity, vision, and strategic direction to maximize their budget while meeting organizational objectives and providing measurable results. Clients hire F² Communications because of the value they receive and the strength of the agency’s relationships and resources.

Write the vision and make it plain.

I’ve heard it stated in churches abroad and of course directly from the Bible to cast your vision and make it plain, Habakkuk 2:2, seeing this scripture come to life at a vision casting party is a spectacular affair when done “F² Communications” style.

Q: How does your business empower others to succeed?

As a business owner and entrepreneurist, I believe that “you are only as good as the people around you.” Public Relations professionals tend to be the point of resource for their sphere of influence. I am that person and found myself dividing my time to meet with colleagues and friends to encourage them to pursue their passions and start their own businesses. In 2015, I decided to launch the brand “The Ladypreneur,” to inspire and encourage women, and men too, to step out of the box and identify their passions and pursue their dreams.

Q: What inspired you to want to start your own business and empower others?

I absolutely LOVED my last job. I had a great salary, traveled all over the United States and was connected to a reputable brand. I thought I’d work there forever, Out of the blue, the organization decided to restructure and there went my job! I was devastated. I had never been fired or even laid off from a job-ever! At that point, I said never again, never would I place my destiny in anyone’s hands other than my own. I stepped out on faith, stepped outside of my box, and decided to make sacrifices and I’ve never looked back. I’ve been in business on my own for 4 years, and while that’s not a very long time, it seems like 10 years. My days and nights are long, but being an entrepreneur is rewarding. When I speak with passion about working for myself, it inspires others, I can feel their energy rising when we exchange information and ideas…the interaction also empowers me to continue to work hard to achieve success.

Q: Who empowers you?

My mother empowers me. I call her the “original ladypreneur“. She was a cosmetologist for nearly 35 years, seeing her work for herself was all I knew, I just didn’t know what it was called. All my sisters (except one) decided to go into the beauty business, funny thing is I never wanted to work for myself. My older sister had a job with an office, a desk and a typewriter and I wanted to be just like her. I’d like to say now I have the best of both worlds. The entrepreneurial spirit has to be innate, it has be within you. My mother encourages me EVERYDAY, and it is because of her that I can get up and do it all over again day after day.

Inspirational tips for the audience from the desk of F² Communications, Managing Partner, Quisa Foster.

Favorite quote (Bible verse)

“Now unto him that is able to do exceeding abundantly above all that we can ask or think, according to the power that worketh within us.” ~ Ephesians 3:20

Que’s Top 10 Tips for the Savvy “Ladypreneur

1. Everything is negotiable.
2. Never take NO for a final answer.
3. Remember it is always the same situation, just different people.
4. Sometimes you have to be selfish.
5. Don’t sell yourself short.
6. Set standards for yourself and stick to them.
7. Create boundaries to protect yourself.
8. Don’t discount your own network.
9. Don’t assume anything.
10. Communication is key.

Well for those who are still wondering what and how they’re going to fulfill their dreams, missions and goals in business, Quisa and the F² Communications Group family is an example of how faith, determination and drive can take you places you’d never thought you’d grow or go. Sometimes we have to have a setback for a strong comeback or simply put, God’s plan may supersede ours. As she stated, she LOVED her last job but she LOVES being a Ladypreneur and running her own company and never plans to look back. Will you join her in doing the same?

Happy hunting for your destiny and go get ‘em you Ladypreneurs!

Write the vision and make it plain.

Feel welcome to share your thoughts and comments at felicias@queendreamz.com.

More about Felicia Smith

Felicia Smith is an author and Empower Magazine columnist. www.queendreamz.com

A Women In Business spotlight on “The Ladypreneur”