African-American entrepreneur’s technology enhances diverse industries

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(Last Updated On: August 27, 2020)

Empower Magazine shines the spotlight on Ken Clay, an African-American entrepreneur and CEO of Trackit Technology, a company that is bringing greater efficiency and safety to the health and tourism industries. An entrepreneur at heart, Ken Clay has made a career out of actualizing his passions and visions. With an extensive professional network that ranges from executives of fortune 500 companies to professional athletes, Ken has quickly established himself as an upcoming business leader.

Impact in Healthcare Industry

Trackit’s Touchless Care Check-in technology provides an unparalleled solution to increase efficiency throughout the patients’ check-in process. Trackit’s contactless kiosk allows patients to check in with their phones without ever having to enter a waiting room. The devices also come equipped with thermal cameras to detect elevated body temperatures in patients

Impact in Hospitality/Sports Industries

Trackit’s technology solutions also are used at top sporting events and hospitality locations to support attendee traffic flow and provide increased revenue with our unique revenue share business model. The technology provides venues a resource to disseminate transportation and relevant local information to their patrons through a network of digital displays.

Q&A With Ken Clay

How long did it take you to develop Trackit Technology’s contactless device in response to COVID-19, or was this technology already in use in the healthcare industry prior to the pandemic?

This is the part of our story I am MOST proud of. We developed our contactless solution in response to COVID-19 in 45 days. From inception to deployment, my team was able to turn around our engineering plans and put them into production. Our technology was always designed to be #1 plug and play contactless solution, so the modifications weren’t too difficult. However, my team’s resilience and the willingness to pivot in such a swift way were incredible. We now have a solution that will serve many industries long after COVID is gone. 

What has been the response from clients in the healthcare industry?

Our clients in the healthcare space love our product. We knew industries, people, and specifically, clients didn’t want ANOTHER app to download. The future for businesses will be more so about how you can engage with your clients with the assets you currently have (current equipment, current software, current systems). That’s why I believe our product has been received so well. We aren’t just a “thermal camera.” We are a digital display software that can turn any display into an engagement device for business. Healthcare facilities love how we have been able to make the check-in process more efficient. A headache they ha long before COVID. 

Share a specific example of how Trackit Technology has enhanced operations in the hospitality, tourism, and sports industries? 

We just completed a project for the PGA’s 3m Open. We made it easy for the tournament to distribute important messaging in real-time with our digital display feature. We are working with several manufacturing businesses, and they are using the thermal camera and facial recognition feature to check in their employees and guest.

How do you envision your technology can improve operations in the real estate industry in terms of a future market for your product?

I believe we can have a HUGE impact in this industry—primarily commercial real estate. Our greatest asset is that we are a cloud-based plug and play technology that integrates with most existing technologies. This makes our product easy to use, affordable, and adaptive. The future in any industry is automation, and we are hoping our suite of touchless solutions will be apart of that for many industries. 

What successful entrepreneur has had the most influence on you?

I’ve never met this person before, but Jack Dorsey, the CEO, and founder of Twitter and Square. His ability to stick to his instincts and grow not one but two multi-billion-dollar tech companies is inspiring. I gravitate towards Jack because growing his businesses and following his passion wasn’t just about the money. It was about creating freedom and putting yourself in a position to give back. For example, he is A HUGE advocate for minorities and females in tech, from donating 1 billion dollars to COVID causes him to team up with Rihanna and create a 4.2-Million-dollar grant for domestic violence victims amid the COVID crisis. 

What has been your most significant professional achievement?

I would say longevity. It sounds funny as I’ve only been in business for five years; however, when I think back on what I have dealt with personally, what my company has dealt with, and some of the cards we were dealt along the journey, being in business, this long feels like the most significant achievement. 

What led you down the path of entrepreneurship?

Observing my first boss was what led me down this path. When I started, I wanted to be a sports agent, but after watching how he carried himself and his approach towards things, I realized my real passion was in entrepreneurship. The idea of being my own boss and having the opportunity to put myself in a position to be constantly innovative spoke to me more than anything else had previously. 

Looking back on your career, what would you say are the most important lessons you learned that you could offer to a young entrepreneur starting out today?

Never burn any bridges because you never know what a person might have to offer you and what you may need in the future. I would also say it’s okay not always to have all of the answers. 

How important do you think is the process of innovation?

While it is essential, it isn’t the end-all, be-all, especially when creating a new product, or trying to launch a new product. You don’t want to build for the sake of just building. It happens a lot in the tech world, where products tend to feature creep, which slows down the most important thing, which is deployment. In the end, if you create a product, and no one uses it, it doesn’t matter. Innovation comes from demand, as well as when there’s a need.

Which is the strongest capability of TrackitTechnology, what differentiates it from the others?

For my software and what makes it different, I’m proud that it can be customized for any industry or any business. We let it up similarly to WordPress or any other content management system, where you don’t have to be a developer to be able to deploy it for your business. The ability to plug in our software from any screen is what makes it unique, and its simplicity for anyone to use is the most important feature. 

How do you and your company stay involved in the community?

We work closely with a nonprofit organization called Open Heart Magic and give a portion of our sales from the product to the organization. Open Heart Magic is a nonprofit that has volunteers that go to children’s hospitals, usually in underserved communities, and entertain the children to keep their spirits high. I believe it’s very important to work alongside organizations like this, and outside of that, I try to partner with cities where I believe TrackIt can help generate revenue. Through revenue splits of ad sales and drawing new business to local locations, it’s actually one of my bigger initiatives with this product to use it to bring more money into cities. 

Why is deciding what not to do as important as deciding what to do?

As an early entrepreneur, it’s easy to want to do anything and everything you can, which could easily be detrimental. It’s also difficult because knowing what not to do, won’t always be as obvious to you. One of the most important things for an entrepreneur to understand is that one of your most valuable commodities is your time. Because it’s easy to undervalue the importance of time and take it for granted, you need to learn to be able to say no, and one of the greatest pieces of advice I was ever given was to learn that sooner rather than later. 

About Ken Clay

As the CEO of Trackit Technology, Ken Clay oversees all of the firm’s day-to-day operations, contract negotiations, client relations, brand management, and developmental efforts. Ken’s track record of developing business and cultivating deep, meaningful relationships with his clients continues to be at the forefront of Trackit Technology’s agenda. In today’s touchless world Ken is most excited about the potential of his company’s product across multiple industries. As a lifelong visionary his passion has always been to create the future he wants to see. Throughout his career, Ken has often volunteered his time to many great non-profit organizations along with serving on the Young Professionals Board of Open Heart Magic and the President’s Council for his Alma Mater Augustana College. Both positions are near and dear to his heart; he loves the mission of Open Heart Magic & to hold a position for his Alma Mater with such honor.

African-American entrepreneur’s technology enhances diverse industries