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In 2017, Rick Sykes, a Detroit native and pastor, launched a project that focused on the growing epidemic of road rage following a personal encounter featured in a July 4, 2017 spotlight in Empower Magazine.
Don’t Engage N Road Rage, Inc, a Michigan-based non-profit organization created by Sykes, is committed to promoting Road Rage awareness and education across the country through its unique federally trademarked brand.
In the last 3 years, Don’t Engage N Road Rage has made significant strides to further advance its mission by partnering with government, law enforcement, corporations, the auto and insurance industry, educational institutions, retail, entertainment, and the sports world, just to name a few. Most recently, the organization joined forces with Detroit Red Wings for a Road Rage Awareness Night at Little Caesars Arena in Downtown Detroit. Over 19,000 hockey fans were introduced to the mission and the Don’t Engage N Road Rage brand.
Road rage is, by far, one of the fastest-growing epidemics across the United States. According to a study conducted for the National Highway Traffic Safety Administration (NHTSA) — incidents of road rage have been on the rise for the last few decades. Fatalities resulting from crashes linked to aggressive driving increased from 80 instances in 2006 to 467 in 2015 — that’s almost a 500 percent increase in just 10 years. https://www.fox5dc.com/news/road-rage-fatalities-increased-500-percent-over-10-years-and-theyre-still-on-the-rise-study-says
Don’t Engage N Road Rage Inc is committed now more than ever to getting the message out about road rage and the dangers associated with it. “In 2020, our goal is to have over 250 Road Rage Awareness billboards erected throughout major cities across the United States. We are looking to distribute over 100,000 I Promise to Stay Neutral signature cards to young drivers and the community at large. The Don’t Engage N Road Rage APP is in the works as well,” said Sykes.
The organization also is in the planning stages of hosting its first major concert featuring a national artist with Road Rage Awareness & Education being the focal point. Don’t Engage N Road Rage is also looking to obtain major partners, sponsors, grants and support to further advance its mission and brand. “We are looking forward to an impactful 2020,” said Sykes.
For more information, visit dontengage.org.