“It’s not personal, it’s only business.”

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(Last Updated On: June 26, 2014)

How many of us have heard the cliché statement, ‘it’s not personal, it’s only business’? Well I come to you today to shed light on us business owners, although we may be in different sectors of business, different statuses and, of course, different structures. In other words, you could be CEO of the corporation, S or C Corp, LLC, or simply a ‘mom and pop’ sole proprietor working one sale at a time. Regardless of the type of organization, this concept of business not being personal can be misconstrued. Whether a seasoned business owner or one who is newly established, two statements resonate with equally as much power: “It takes a team to work for the dream to work” and “It’s not personal, it’s only business”. Let’s further examine them both to see their valid connection to one another.

It takes a team to work for the dream to work.

Anyone that owns a business started with a vision to pursue his or her God-given dreams for operating that company. Whether the reason for becoming a business owner was to fulfill a goal, out of necessity, or by happenstance, you became the CEO of You Enterprises. If you have become very successful in your venture, it’s almost a necessity to acknowledge the team of people that helped along the way. In essence, those helpers, whether contractual, day laborers, or your employees, make up your team that contributes to your dream. This team will ultimately define the capabilities of your dream business, which will dictate whether it is a profitable and successful union for you. After all, the bottom line is PROFIT, right? Here’s another bottom line perspective: without your team, there would be no dream.

Three principles to enhance your team-dream union:

Ponder on these three principles for ensuring that your team continues to help make you and your venture a success, which, at the end of the day, allows you to sleep well at night.

Treat employees like human beings, not numbers.

Although your staff members on paper are numbers, you should know them personally. Many will often suggest the opposite: ‘it’s not personal, it’s business;’ actually the truth is that it is personal. Not only is it personal for you, it’s personal for the people who come daily to work on your vision, your dream, and your company. You’ll get more productivity from those who feel like people as opposed to robots that are not valued. While you have a business to run and cannot manage your staff members’ personal problems, being mindful of who works in your company and their profound contributions to your company are paramount. It’s life-changing for an employee if the CEO knows some intricate details about him or her, especially if that employee is simply entry-level. For employers, this attitude could be the difference between a staff that has a revolving door (high turnover) or lifetime employees, which again makes the resonating difference of team versus just staff. When you see them as a team, it looks different; you see value.

Reward publicly.

To enhance your bottom line is to enhance sales and productivity in your company. One great way of doing so is to publicly reward your staff members that earnestly work hard to make that enhanced bottom line a reality for you as the business owner. Each employee has his or her specific talents and gifts that suggest that they go above and beyond their call of duty to help the company increase business, among other positive outcomes. Whatever they do privately to propel your dream, you show your gratitude by publicly rewarding their efforts. When people feel appreciated, their incentive to continue working hard will grow. One may assume that this public recognition will create an atmosphere within your staff to aspire to that same level of public appreciation. You have now created an environment that incentivizes your team members to work even harder so that their peers will see their hard work recognized; this will create a win-win situation for you, your business, your dream, and your team. Again, a win-win for all involved.

Reprimand privately.

One way to kill the dream is to publicly dehumanize your staff members in front of their peers. Treat reprimanding and correcting employee failures and actions with strategic care. You want to privately discuss failures with your staff member in an effort to promote correction, collaboration for a common goal, and, most importantly, respect for the common man despite the fact that you are in a superior position as the boss.

The end result: success for all involved, especially you, your dream (business), and your bottom line, which we’d hope is P.R.O.F.I.T.!

Wishing only the best for you, the dream and your team!

Felicia Smith

Felicia Smith is an author of J-O-B: Journey Over Broke, Transforming from the Employee to the Employer, and Certified Workforce Coach.  She has worked with many as a Certified Workforce Professional to aid in their job search efforts, promoting the entrepreneur inside of employees along the way. For more information email info@queendreamz.com or visit the website www.queendreamz.com.

It’s not personal, it’s business.