Local woman partners with Star of Hope to adopt families during Christmas holidays

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(Last Updated On: November 22, 2021)

As families continue to navigate the pandemic in the United States, many are struggling financially with no real end date in sight.  Hurley, the innovator/publicist behind the Innovating Marketing Group brand has been on a mission to give back to the community through her #InspirationalStory initiative and wanted to provide hope to those in need during the Christmas holiday. The Christmas Soiree is scheduled to take place on Friday, Dec. 17, 2021, from 6 p.m. to 9 p.m. at the firm’s new office location.

What is “The Inspiration Story”?

My mission in life is to be a blessing to others, and I want to do my part to help and inspire others to help thy fellow neighbor also. ~LaToya Hurley~

While LaToya regularly spends her spare time mentoring, volunteering at local non-profits, and creating opportunities for other women both personally and professionally. She wanted to do more to give back in the wake of the George Floyd tragedy, thus she started an initiative called “The Inspirational Story”  providing hope for those who may have felt hopeless in the face of a global pandemic and social injustice.

Her first initiative provided resources for a young Latina entrepreneur to launch her business, which included a grant to assist with start-up costs and a branding photoshoot. Throughout the year LaToya has provided grant opportunities for other individuals in black and brown communities and plans to continue to use the initiative to be a beacon of light for those in need of inspiration.

Hurley plans to continue to be an advocate for those without a voice, with the hope of being an inspiration to inspire others to want to reach back and help also. For more information, visit Web:>>www.InnovatingMarketingGroup.com or follow her on Instagram: @LaToyaHurley @Innovating_Marketing.