Millennial moguls go from homeless to running No. 1 muscle car rental company

Share on facebook
Facebook
Share on twitter
Twitter
(Last Updated On: November 1, 2021)

Photo submission: Intrigue Media Group

Atlanta, GA  – Overlooking the vibrant Atlanta landscape atop the rooftop of their luxury penthouse, two college roommates turned business partners are beyond grateful for how far they’ve come. After all, just a few years ago, these two young entrepreneurs were homeless and viewing life from the windows of a car.

Fast forward to today, and Torque Rentals co-founders Pierre Harvey and Gary Green – known professionally as “Lenni Hendri” and “Gio Vrsce” – have established a premier enterprise when it comes to American Muscle and Exotic rentals for athletes, entertainers, and business professionals, with their sights on becoming one of the top independent transportation logistics company in the U.S.

Not often are stories heard or told of two individuals mutually deciding to withdraw from college just one semester away from graduation and having the courage to follow one’s own heart and intuition. Nonetheless, that is this entrepreneurial story, and a “pact” between these two solidified a lifelong vow to pursue financial freedom and wealth.

“It’s like a movie script,” said Gio Vrsce. “I’m from Auburn and Lenni is from Dothan, Alabama. We didn’t even meet until our freshman year in college at Tuskegee University. But when we did, we just connected right away. Then, we started learning more about each other, and eventually, we realized we were cousins. It was crazy, but also like an “Aha!” moment. All of this was destined to happen.”

The true turning point, however, was a chance encounter with a prestige wealth manager who would later become their mentor. Through mentorship, this multi-millionaire cultivated the young entrepreneurs through the ins and outs of business, financial advice, the art of networking, and branding. Such lessons proved valuable and were catalysts for launching their own successful business venture.

The name “Torque Rentals” was inspired by their love of classic American muscle cars. Torque Rentals currently handles an array of vehicles ranging from Challengers, Mustangs, Chargers, Camaros, and UTVs. The company is also an intermediary for high-end exotic vehicles such as Lamborghini, Corvette C8, Rolls Royce, and Bentley –– practically anything the client desires.

“Most of our clients are athletes, rappers, and actors and we get a lot of visitors flying into Atlanta through Hartsfield International Airport. Every guest gets first-class service,” Lenni Hendri said. “Once we drop off a vehicle, our guests don’t have to touch their bags. We provide drinks, snacks, clean juices, and other gifts – just like a traveler would get on a plane trip.”

Focused on offering a first-class rental experience for all, Torque Rentals doesn’t just plan on sticking with cars or confining themselves to the United States either. The future reveals plans of expansion into Private Jet Charters and broadening the presence of American Muscle overseas.

Torque markets itself as a leading rental company and a brand created by young people, targeting millennials and Gen Z consumers. Its business includes rental services, digital content, and merchandise. The company is categorized as elite status, as the highest-rated and most experienced hosts on Turo.

Check out this awesome All-Star host, Torque Rentals, on Turo and grab the keys to your next adventure, visit https://turo.com/us/en/drivers/17489032.

Connect with Torque Rentals on Instagram @thehouseoftorque.