Photo credit: National Museum of African American Music
Jack Daniel’s Tennessee Honey Launches Online Artwork Auction to Support the National Museum of African American Music
LYNCHBURG, Tenn., (January 21, 2020) – Following Jack Daniel’s Tennessee Honey’s December announcement of their support of the National Museum of African American Music (NMAAM), the brand launches an online auction in commemoration of the 15 year anniversary of Art, Beats, and Lyrics (AB+L). Jack Honey is partnering with the curator of AB+L, Dwayne “Dubelyoo” Wright of Cult Creative, to offer an original piece of artwork to eligible bidders. The alignment is an extension of the brand’s partnership with Cult Creative to support the wider community of hip-hop and urban artistry.
Art, Beats + Lyrics, the traveling culture experience that fuses urban art and hip-hop, has continued to break down barriers for the creative and the curious for more than a decade. In its 15th year, AB+L remains vibrant and expands its history of fusing art and hip-hop to NMAAM, a global music destination.
“We’re excited to continue our support of NMAAM – providing $15,000 in honor of 15 years – now, with an online art auction,” says Keenan Harris, Senior Multicultural Marketing Manager, Brown-Forman. “The opportunity to bring these entities together on one platform helps to uplift and push forward the true artistic culture that we’ve always valued at Jack Daniel’s.”
AB+L curator, Dubelyoo, presents “Radio City 2,” a centerpiece of his installation in the current AB+L exhibition and traveling tour. It is available for virtual bidding beginning today, running through March 31. All proceeds will benefit the grand opening of NMAAM in 2020.
Name: “Radio City 2”
Type: Fine Art Giclee Printed on Archival Smooth Rag Paper
Size: 36in x 48in
Packing: Framed; Signed
Starting Bid: $250
“Radio City 2 is the second part of a series where music is used as a tool to transform the world around us. The painting is designed to be viewed vertically, but can also be viewed horizontally,” says Dwayne Dubelyoo Wright, curator of Art, Beats, and Lyrics. “Jack Daniel’s Tennessee Honey continues to help propel the AB+L vision to newer and bigger stages. Sharing this platform with NMAAM creates an intersection between art and hip-hop that is simply the best of both worlds.”
NMAAM will be a first-of-its-kind museum dedicated to celebrating and preserving the musical influence of African Americans on the American soundtrack. It is set to open in the summer of 2020 in the heart of Downtown Nashville – backyard to the Jack Daniel Distillery in Lynchburg, Tenn.
For more information on how to bid in the online auction and NMAAM’s grand opening, please visit NMAAM.org.