Local woman collaborates with H-E-B to launch Healthy Hair Hub

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(Last Updated On: May 22, 2014)

Leola Anifowoshe had no idea that her legally blind grandmother’s ingenuity in creating her own homemade hair regrowth pomade would one day inspire the Houston native to create her own line of natural hair care and wellness products.

Anifowoshe, now a certified herbal therapist, developed the product line in her garage, filling bottles with homemade growth oils, with the help of her husband, who handled shipping and logistics, and her kids, who personally labeled each bottle.

“Once the products hit Amazon and customers loved what we were offering, the rest was history,” said Anifowoshe.

Founder of the Nzuri Natural Hair, Beauty & Health Festival, now in its 6th year, Anifowoshe recently celebrated another milestone in her business’ history when she joined forces with H-E-B to carry 11 products from her Nzuri hair care line in the Healthy Hair Hub – a newly launched in-store section devoted to natural hair care and wellness.

“I am proud to collaborate with H-E-B to provide education to the thousands of women who are going natural or just want to get answers to healthy hair growth whether natural, transitioning or relaxed through their collaborative Healthy Hair Hub,” said Anifowoshe.

The Nzuri line, formulated by a team of chemists, scientists, nutritionists, and health experts, currently consists of over 31 products ranging from hair growth products and supplements to weight loss and anti-aging nutritional supplements.

“Each product is created from perfectly balanced formulas that are effective and easy for the body to assimilate and absorb,” said Anifowoshe.

Some of the products featured in the Healthy Hair Hub include Nzuri Elixir Liquid Hair Vitamins, NzuriVida 10-in-1 Total Body Restoration Tonic for Energy and Stress and Nzuri Elixir liquid hair vitamins which contain the perfect amount of biotin as well as other essential vitamins and nutrients  for healthy skin, hair, and nails, according to Anifowoshe.

The collaboration also includes an online Healthy Hair Hub Forum where individuals can gather to discuss a range of hair care issues, including hair loss, nutrition, supplements, alopecia, and other hair health concerns.

During the Hub’s launch phase, Nzuri will be sampling products throughout several local H-E-B stores. Visit www.Hairvitaminstore.com for a list of participating stores or www.HEBHealthyHairHub.com to join the online forum.


 Local woman collaborates with H-E-B to launch Healthy Hair Hub