Melody Shari and Nick Cannon Drop “The Midnight Collection”

Former reality TV Star and serial entrepreneur Melody Shari has been making waves with her highly successful beauty and skin care line, Seventh Avenue Beauty. On Wednesday, February 11^th, she took things up another notch with a major collaboration with media and business mogul Nick Cannon. The two appeared for a mega TikTok live event to unveil the collab, garnering millions of unique visitors over an 8 hour span. 

The Midnight Collection – Where Southern Belle Meets West Coast Cool, is a collaboration stemming from Melody’s background as a Southern Belle raised on grace, hospitality, and the kind of elegance that resides in your bones, not just in your closet. Nick Cannon, on the other hand, represents the West Coast through and through. However, his roots? They run deep in the south. The two connected and realized right away the magic in blending southern sophistication with West Coast confidence. The result, The Midnight Collection: magic in a bottle that pays homage to where you’re from while building where you’re going.

The collection features luxury perfume body oils for men and The Midnight Soap Collection – “luxury soaps that will transform daily rituals into an experience.” Melody Shari also released other Seventh Avenue Beauty products, special Valentine’s Day packages, and giveaways for fans. 

“I’m excited to announce The Midnight Collection, a collaboration with Melody Shari Rodgers of Seventh Avenue Beauty,” said Cannon.  “This luxury all natural soap and perfume body oil line represents the intersection of West Coast innovation and Southern heritage—two powerful forces in Black culture. Melody is an incredible entrepreneur who understands the importance of authenticity in business. Together, we’ve created something that celebrates the full spectrum of who we are as a people. This is Black-owned, Black-created excellence, and I’m proud to bring it to the world.”

Melody Shari shares his enthusiasm. 

“It’s first quarter, universal year one, and I literally am blessed to collaborate with Nick Cannon. He’s successfully built a billion dollar empire and has shown us all that his business acumen is undefeated, and with hard work and dedication, you become unstoppable. Reality TV showed one version of my life—the drama, the struggles, the public battles. This collaboration shows another version—the strategist, the entrepreneur, the woman who turned pain into empire. The Midnight Collection is my statement: I’m not defined by what I survived. I’m defined by what I’m building. And I’m just getting started.”

For more information and to stay abreast of all things Seventh Avenue Beauty, visit seventhavenuebeauty.net and follow Melody Shari on Instagram at @melodyshari or TikTok at @melodyshari11.