Empower(ed) to Power Up: Generator Giveaway
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Whitestone Developments and Empower CDC partner with EcoFlow and TRT to deliver energy
resilience through whole-home generator systems
Houston, TX – In an effort to build stronger, more resilient neighborhoods, Whitestone
Developments a subsidiary of Empower Community Development Corporation (Empower CDC),
are proud to announce the Empower(ed) to PowerUp: Generator Giveaway, a community-centered
initiativedesignedtosupportHoustonhomeownersfacingenergyinstability,especiallyduring
extreme weather events.
This giveaway is made possible through a partnership with EcoFlow, a global leader in eco-
friendly energy solutions ,and TheRestorationTeam, (TRT) a valued community partner.
Together, they are supplying advanced EcoFlow DELTA Pro Ultra systems—whole-home backup
generators designed to withstand prolonged outages while supporting daily energy needs.
Resilience Rooted in Experience
The initiative builds on lessons learned from outages during Hurricane Beryl in 2024, and Winter
Storm Uri in February 2021, when a statewide blackout brought Houston to a standstill. It was the
city’ssecondcompletepoweroutagesinceHurricaneAliciain1983.Inresponse,Whitestone
Developments, together with Kimberly Lane Properties, became the first developers in the state of
TexastointegrateEcoFlowwhole-homebackupsystemsineverynewconstructionhomethey
build setting a precedent for sustainable housing innovation.
Driven by Mission, Backed by Impact
Whitestone Developments operates with a mission to create exceptional spaces that inspire and
enrich lives. As a wholly owned subsidiary of Empower CDC, Whitestone is committed to
building vibrant, sustainable communities that leave a legacy of lasting value. Empower CDC
focuses on assisting ALICE (Asset Limited, Income Constrained, but Employed), senior, and
cost-burdened households by providing access to quality housing and tools to help them thrive.
“Generators aren’t just a convenience anymore—they’re a lifeline,” said Will Merrick, the CEO
of Whitestone Developments/ Empower CDC. “With more frequent weather disruptions, we’re
proud to help homeowners prepare, adapt, and remain secure.”
EcoFlow: Energy Where It’s Needed Most
“Natural disasters don’t discriminate—they can affect anyone, anywhere, at any moment,”
said Brian Essenmacher, Head of Business Development, N.A. EcoFlow. EcoFlow recognizes
the value of resilience and community in these moments. We’re excited that our contribution to
Whitestone will help families keep their lights on during and after outages caused by extreme
weather.”
EcoFlow’s DELTA Pro Ultra in it’s most basic assembly can power a home’s most needed
components for up to three days, making it a vital safeguard for vulnerable communities. The
company’s commitment to clean, reliable energy reflects its mission to democratize access to
power through strategic partnerships and community investment.
Through its robust Corporate Social Responsibility (CSR) initiatives, EcoFlow continues to
champion equitable access to renewable energy, especially in disaster-prone regions like Texas.
Community Participation
The Empower(ed) to Power Up: Generator Giveaway is open to eligible homeowners in the
Greater Houston area. Interested applicants must apply via Eventbrite Click Here.
- Deadline to apply: May 18, 2025
- Generators are limited – early application is highly encouraged.
- Selected recipients will be notified prior to the distribution event.
About the Partners
Whitestone Developments is committed to fostering sustainable communities through
innovative real estate solutions and homeowner education initiatives.
Empower Community Development Corporation (Empower CDC) is a Houston-based
nonprofit that serves ALICE and senior residents by creating access to stable housing and
economic mobility.
EcoFlow is a global leader in clean energy innovation, offering sustainable, portable, and whole-
home energy solutions. To learn more about EcoFlow’s CSR efforts, visit www.ecoflow.com.
TRT is a valued partner in advancing equitable energy and community-focused solutions,
collaborating on initiatives that increase access and improve resilience in underserved areas.
